เว็บไซต์พนันออนไลน์ UFABETCompany is an important tool for sports teams and players to interact with fans and build a strong sense of community. It allows fans to engage with their favorite team or players from around the world and to express their thoughts and feelings in a safe environment. This has allowed fans to connect with their team and their stars in ways that were not possible a few years ago.

As a result, many football clubs have adopted social media as an integral part of their marketing strategy. One of the most popular platforms for these interactions is TikTok. This platform has experienced explosive growth among Generation Z, a group that is known for their omnipresence online and propensity to spend money heavily. This study will examine the effects of a football team’s presence on TikTok and Instagram among Generation Z on the club’s 2021-2022 commercial income.

Social Media and the Beautiful Game: How Platforms Influence Football

To collect data, this study will use a digital survey to poll members of Generation Z on their usage of social media, their opinions on football teams and the platforms they use, and their purchase habits related to team merchandise and sponsor brands. Descriptive and inferential statistics will be used to analyze the collected information. The results of this study are expected to demonstrate that a football team’s popularity on TikTok and Instagram may have a positive impact on their commercial income among Generation Z.