In a world where Gen Z prefers to avoid ads, the platform’s quirky content vibe makes it a great place for marketers to promote products in ways that don’t feel like marketing. This can be done by partnering with influencers that align with your audience’s values and interests, encouraging user-generated content (UGC), and creating branded challenges.

Enhancing business through TikTok is especially powerful because it shows real people using your product, or even talking about it in a way that feels authentic. According to a study from BusinessWire, 79% of consumers report that UGC influences their purchasing decisions.

Enhancing Your Business: Leveraging the Power of TikTok

Similarly, a video where an employee shares their experience working for your company is also a great way to boost brand awareness. Videos can be uploaded directly to TikTok or linked from your other social media platforms. Using a tool like SocialPilot can help make posting videos to your account easy.

Another great TikTok marketing technique is to encourage hashtag challenges. This can be done through a branded hashtag that is created for your campaign, or by collaborating with influencers to kickstart trending sounds and hashtags. Then, you can use a video maker to create fun, short videos and add them to your TikTok account.

To see how well your video performs, TikTok has built-in analytics that shows how many views, likes, and comments it receives. However, you must switch to a TikTok Business account to access these features. You can do this by visiting your app settings, and clicking on Manage Account.